"Website Design Melbourne, Web Site Development, Web Sites, eCommerce Shopping Carts, CMS, SEO, PPC, SEM"

Every second web designer claims to be an SEO specialist these days but often thats how there page titles are written. Anyone that has a page title like this knows very little about SEO and if you hired them for SEO your wasting your money.

Firstly its spam. Secondly it does not invite me to click on the link. This may have worked in 2001 but not now. Google is so much smarter than it used to be and this kind of page title would set off all sorts of spam filters.

Its not that hard to make page titles with keywords that humans will click on. Your page title needs to make a brief statement about what the page offers (with well thought keywords of course). Done right, this will not only help towards getting the page ranked but also ensure that humans are more likely to click on the listing.

You would probably go for something like this in as a page title instead of the above.

"Melbourne Website Design – Specialists in Web Development, eCommerce & Content Management Systems."

Google will only display the first 7 or so words in its search results anyway so you need to ensure that you message gets across in the first part of the sentence.

If you really want to target all those terms you will need to break that title up into 4 or 5 new pages and have a descent internal linking strategy to ensure that the related pages are linked to each other properly. The more relevant pages in your website the better off you are in terms of search engine optimisation.