SEO Expert » Google

Google search gets Aussie algorithm update

admin — Wed, 22 Apr 2009 09:37:24 +0000

Google is today rolling out a key upgrade to the algorithm powering its search engine which is based on "Australian-made" technology originally developed by a PhD student at the University of New South Wales.

[From Google search gets Aussie algorithm update - BizTech - Technology]

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Suggest what webspam Google should work on next

admin — Wed, 02 Jul 2008 10:58:04 +0000

Matt Cutts from Google has asked for user feed back on which "spam" area Google should target next. Dont start me. If you have any ideas let matt know here. Suggest what webspam should work on next

Tags: google, spam, matt cutts,

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Google Site Links

admin — Tue, 04 Dec 2007 10:07:25 +0000

One of the newer features from google that seems to be getting more traction as google improve the algorithm is site links under your website listing in the organic search results. You will mainly see them attached to sites with big brands and until recently i have not seen them on generic non brand keywords. The basic rule is you need to be the number 1 result and you also need be an authority website for that keyword (example here Broadband Internet)

With plenty of research i think i have nailed the formula to getting the links under your site listing as i have now achieved this for 6 very competitive keywords that i have optimised for. Its not easy and it will take time but it can be done.

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Google Analytics & Regular Expressions

admin — Sat, 24 Nov 2007 10:14:58 +0000

Setting up regular expressions in Google Analytics to track common goals and conversions can be a real pain in the ass. The more complex the site and the url structure, the more complex the expression sometimes is. Google provide very little information on how to set up regular expressions in analytics and its hard to find good resources on the net.

Regular expressions can also be very confusing and even good coders sometimes struggle to figure out how to get the best from it. Some time ago i came across this site that helps put it into layman's terms http://www.lunametrics.com/Regular Expressions. Have a good read of this site as it can really help in setting up your regular expressions.

After you have created your regular expressions one of the best ways to test them is in Google Analytics under the "Content" menu then click on the "Top Content" sub menu. You can then use the "Find URL:" search box at the bottom of the page. Type your regular expression in here and if it returns the results that you targeted in your expression then your on the right track.