You could spend thousands on elements of SEO that you don't need. Its depends on your business and what you are trying to achieve.

For example…

1. How often do you post or update content?
2. How competitive is your space?
3. Is your content topical and sort after in the niche you are targeting
4. Does you product or service lend well to social networking seen?

And the list goes on……

Say you answered….

1. No
2. Very
3. Yes
4. Yes

Then there would be no point in over optimising / analysing every page of you content (apposed to a static site as you would need to optimise every word as yo have less to work with). If you are posting every day then we would work on your workflow and frame works to ensure you get it right the first time. You would need to focus on having the best content and a very big site so that you can become the authority in your niche.

We probably don't need a massive linking building campaign (most link building adds very little value unless done very well anyway). If your product is picked up in social land then you get "real links".

Build up your profile / brand using social media.  There are many quite easy "none blackhat" techniques to make you the social authority.

As much as some SEO's will tell you, there is no quick fix or miracle technique that will get yo ranked no.1 for a highly competitive keyword. At the end of the day you need a decent SEO plan that complements you business objectives.

Should I Build A New Website for SEO? YES

Stay tuned for more.. ..