SEO Expert » Google

Google search gets Aussie algorithm update

admin — Wed, 22 Apr 2009 09:37:24 +0000

Google is today rolling out a key upgrade to the algorithm powering its search engine which is based on "Australian-made" technology originally developed by a PhD student at the University of New South Wales.

[From Google search gets Aussie algorithm update - BizTech - Technology]

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Google Gives Search Volume Data With Keyword Tool – Is this good for SEO

admin — Thu, 10 Jul 2008 13:11:54 +0000

There are dozens, if not hundreds, of decent keyword tools out there. Give 'em one or more terms, and they'll spit back a number of related phrases for which you should optimize. Only now Google's giving search volume data along with traditional Keyword Tool responses.

Is this good or bad for SEO? I think it changes the game a little.

Tags: keywords, seo, google, traffic numbers

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Redirect Checker

admin — Sun, 06 Jul 2008 07:33:18 +0000

Good little tool to check wheter your 301 / 302 redirects are working

Redirect Checker

Tags: 301redirect, redirect scripts

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Suggest what webspam Google should work on next

admin — Wed, 02 Jul 2008 10:58:04 +0000

Matt Cutts from Google has asked for user feed back on which "spam" area Google should target next. Dont start me. If you have any ideas let matt know here. Suggest what webspam should work on next

Tags: google, spam, matt cutts,

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Google's new foray into image search

admin — Wed, 02 Jul 2008 01:44:17 +0000

What does this mean for SEO. I suspect a whole new field to help in optimizing websites as Google will really push this technology.

R.J. Pittman, Google's director of product management for Consumer Search Properties, shares some details of future versions of image search with Beet.tv.

View Original Article

Tags: google, image search,

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SEO Basics part 2 – Building Keyword List for your Site

admin — Sun, 30 Dec 2007 09:22:49 +0000

Selecting the right keywords for your website is crucial to a good search strategy. Often in SEO people neglect the keywords that are the most relevant. They will often go for the most popular keywords rather than the ones that best represent the site or service they offer. They are a few techniques to picking your keywords but normally the best way is to go through the list of keywords in order of the most common searched words in your industry. Look at each keyword and rank them from 1 to 3 as to how relevant that keyword is to your site (1 being the most relevant, 2 being some relevance and 3 being no relevance).

People often ask me where is the best place to gather your keyword lists. It depends on what you are trying to achieve. If you are building a list for your SEO strategy you don’t need a list of hundreds of keywords. If your building a list for your Pay Per Click campaigns and wanting to target thousands of keywords then something www.wordtraker.com or www.keyworddiscovery.com may do the trick. You can also use a program like Keyword Elite which is fine for small projects. When building a list for SEO i believe that the best source of keywords is Google. As you re most likely optimising for Google anyway what better source is there? For a site that already exists this is easier than If are starting from scratch and if you already run a Google ad-words campaign and track the results with analytics it become evan easier as you will probably already have enough data to pick your keyword list. If your site is brand new and you don’t have an Google Adwords account should should sign up to adwords to get access to the google adwords tool or use something like Keyword Elite.

From Google Ad-words you can run a keyword report on all your keywords to date. Make sure you set the time frame to “all time”. You can then download the file as a .csv or in an xsl format. Don’t worry if your keyword list is not that comprehensive as we will build it out later.

From the list rank each of the words from one to three based on which of the terms are most relevant to your site. You may also want to pay close attention to the CTR (ad impressions to clicks %) as the higher clicked through keywords will generally be the words that users find more relevant to your website which is very useful information. You can also take a look in analytics at that keywords and see how long visits where for that keyword. Normally the longer the visit the more relevant the user found the keyword to your site. If you have goals or events set up in analytics take a look at which keywords result in goals.

If you think your list is light on take the top keywords you ranked at 1 and 2 and feed them in the the google keyword tool in ad-words. Once you have more keywords download them into a spread sheet and repeat the ranking process. Note that google will also give you the search traffic for each keyword. Although the don’t give you exact search numbers they are still very useful when selecting your keywords.

Now you have a basic keyword list in the next blog we will take a look at how to implement them to your site.

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Google Site Links

admin — Tue, 04 Dec 2007 10:07:25 +0000

One of the newer features from google that seems to be getting more traction as google improve the algorithm is site links under your website listing in the organic search results. You will mainly see them attached to sites with big brands and until recently i have not seen them on generic non brand keywords. The basic rule is you need to be the number 1 result and you also need be an authority website for that keyword (example here Broadband Internet)

With plenty of research i think i have nailed the formula to getting the links under your site listing as i have now achieved this for 6 very competitive keywords that i have optimised for. Its not easy and it will take time but it can be done.