Search Engine Optimisation for Google

Search Engine Optimisation for Google

Around the world Google are the major search engine. Most of your SEO strategy will be focused on Google. In Australia, Google makes up an estimated around 85% of all search quires. You need to remember that you are not fighting Google to get your site ranked at the top of the search engines but the sites listed above your website in Google.

Google define the rules that are used to evaluate your site which in turn determines were you rank. Its estimated that the Google algorithm is made up of over 600 different criteria. Some of these rules have a large factor in ranking and some very small. It is impossible to beat Google with out employing unethical methods and evan then you wont last long as Google will find you and black ban you.

You are not fighting Google but as stated you don’t have to. You only need to beat the sites above you. Depending on your industry and the competition this can have some quick wins or it may be a long term proportion.

One of the aspects that is often missed by search marketers and website masters alike is that they forget that websites are built for people not search engines. Having the most search engine friendly site in the world is useless if its not user friendly. It’s important to have a user friendly interface and create copy that will invite users to click through and spend as much time as possible on your site.