Generate Qualified Leads with Google Adwords

Coupled with a good SEO strategy Google Adwords is an essential part of any growing online presence. Adwords will help you generate leads and sales for your business by targeting the right web users that are more likely to use your service.

The aim of any Google PPC campaign is to maintain a very good quality keyword score to ensure high rankings in the Google paid search section whilst paying the minimum price per keyword possible. Depending on your industry this can be simple or if your industry is highly competitive you may need a much more strategic PPC approach.

Many search marketing firms charge you a % of your total spend to manage your campaign. This can be up-to 20% of your overall spend. This is extremely counter productive as they have no interest or incentive in bettering your Google keyword quality score as it will cut into there overall revenue they bill you. Why would you pay $5 a click when you can pay much less for the same spot?

I can build you PPC strategies that will help you maximise your returns We also educate your key staff in what to look for in reports to ensure you react positively and quickly to shifts in the market.